The 3rd Space: Where attention is earned
There is a moment that happens millions of times a day: A commuter moves through an airport terminal or a ...
Read moreDetails
Tag: attention
Sport’s next economy will be built around participation, not attention
Fans are becoming participants, not just spectators: Sport is evolving from selling attention to building active fan economies. Fan communities ...
Read moreDetails
From attention to attentiveness: the metric that matters
The advertising industry has a long and distinguished history of measuring, and often, the wrong, shiny things very precisely. For ...
Read moreDetails
Cinema audience’s attention span is seven times higher than any other video platform
A person’s attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology ...
Read moreDetails
11 tips for producing shareable content
PRESS OFFICE: Shareable social media content is probably the most valuable data any company can have. It means that the ...
Read moreDetails
