Are you ready for the future of ads?
Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to ...
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Tag: audience data
Jacaranda FM top of the pops in online radio
Kagiso Media Radio's Jacaranda FM and East Coast Radio headline South Africa's top online radio offerings. Interactive Advertising Bureau (IAB) ...
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The evolving approach of radio sales houses
Radio is an ever-evolving industry, one that demands sales houses stay ahead of the curve, while demonstrating the power and ...
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Hyper-personalisation to ‘me-commerce’: The year of mobile engagement
Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale.
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Did stations lose listeners after the big drive time reshuffle?
How much did the great radio reshuffle of 206/2017 impact on listeners? The data tells that story...
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Using audience data to give programmatic a powerful push
If you haven't started using audience data in your programmatic buying, here are five tips to get started today.
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