Tag: audience

Head of SABC TV, Merlin Naicker, took on the massive role of the continued revival of the SABC’s television stations ...

Becoming insights driven is a fundamental operational transformation that radio must pivot to now – or risk losing out to ...

Out-of-home advertising has emerged from lockdown stronger than ever as a dynamic platform for marketers to capture resurgent audiences.

The power of personality is a key driver in attracting audiences for radio. Primedia Broadcasting’s chief strategy officer, Deborah Schepers, ...

If you were putting together a media plan, would you consider TV commercials the same as video views? Would you ...

Over the years our advertising team has gained deep insight into our regional market. Check out our Great Deal promo ...