The experience economy has arrived
South Africa’s consumer goods and services sector is entering a defining stretch. Years of economic pressure, digital acceleration and shifting ...
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Tag: automotive
From rhetoric to relevance: Extended retail’s new rules for customer loyalty
The 2025 ASK AFRICA Orange Index reveals that in a fatigued yet resilient economy, empathy, efficiency and fairness are driving ...
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Mercedes-Benz SA revisits iconic Chapman’s Peak advert from 30 years ago
To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from ...
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The new normal for automotive advertising
The automotive industry, not just in South Africa but globally, is being disrupted. It is experiencing a new normal, with ...
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AutoTrader ends its print publication, moves to a digital only strategy
AutoTrader, the company that connects sellers and buyers of vehicles, has decided to close its magazine, which has been the ...
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