Advertisers are planning TV for a consumer that no longer exists
Audiences switch seamlessly between broadcast, streaming, online video and gaming on the same TV. Traditional media planning still treats TV ...
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Tag: AVOD
Ads are no longer disrupting – they’re unlocking
Once upon a primetime, advertising had its place: neatly slotted between soapies on TV or nestled between the pages of ...
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Streaming’s next frontier: Why Africa needs a different playbook
The emerging market streaming playbook should be centred on access, adaptability and relevance. As global streaming subscription growth slows, Africa ...
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The sun always shines on TV
According to eMarketer research 83% of internet users in South Africa watch broadcast TV, and 81% of the same audience watch SVOD ...
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AVOD will be big, but will take its time getting there
Streaming is changing the world of TV viewing. But, unfortunately for the advertising world, the vast majority of this viewing ...
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The future of content streaming across Africa and the Middle East
Despite challenges of internet access, sufficient data and internet download speeds, revenues generated from subscription video-on-demand service across Africa and ...
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