The media landscape, and the underlying economy which defines it, is making a mockery of strategies written up in more predictable times. Read more
Thirty-seven percent of South Africans are shopping more online, according to a recent Nielsen syndicated study on the impact of COVID-19 on consumer behaviour in South Africa. Read more
You give up some of your info to access free content. You give up some info to access special deals and incentives. The issue is when you are not made aware of the ways your information is b... Read more
The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”. That’s according to Greg Garden, CEO... Read more
Cybertorial* What do youth look for in a brand? Ask Afrika answered this question through its Youth Brands research, the findings of which it recently presented at its Kasi Star Brands and Y... Read more
The Press Council of South Africa (PCSA) this week celebrated the 75 days since the watchdog body was revamped. Michael Bratt attended the gathering to find out what changes have been made.... Read more
