The shift towards in-house agencies still on the rise in 2024
Earlier in December 2023, I had breakfast with my colleagues at Olives & Plates in Sandton to celebrate and reflect ...
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Tag: big data
Cracking the digital code
As the digital landscape continues to evolve, brands face the daunting task of crafting strategies that resonate across multiple touchpoints. ...
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Leveraging data to drive actionable insight with the inherent intelligence of ecommerce platforms
In today’s digital world, where ecommerce platforms are becoming the de facto standard for many shopping experiences, the retail value ...
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The increasing value of building your database
The death of third-party cookies is not the death of online ads or online targeting. You are still left with ...
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Pan-African PR and Marketing Trends in 2019: A Snapshot
As we venture into a new decade full of unknowns, we look back on the trends that have dominated the ...
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Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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