![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720-190x122.jpg)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad Aigner. The digital revolution has provided amazing new opportunities to ma... Read more
If the last few weeks have taught us anything, it’s that predictions, more often than not, are incorrect. With that simple statement I turn my attention to 2017 and what may or may not happe... Read more
Wired magazine recently contributed to the ongoing critique of traditional polling. Correctly, the magazine identified social media as the new frontier in gauging public sentiment – as oppos... Read more
The acquisitive media technology firm is eyeing more deals as it looks to build scale and clout. Few companies can claim to have a first-mover advantage, tapping into a market fertile with o... Read more