The death of third-party cookies is not the death of online ads or online targeting. You are still left with first-party data... Read more
As we venture into a new decade full of unknowns, we look back on the trends that have dominated the industry over the past year, and those that are set to continue into the '20s. Read more
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our lives, improved voice recognition tech, the rise of chat bots, a... Read more
![The death of demographic targeting [part one]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg?resize=190%2C122)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad Aigner. The digital revolution has provided amazing new opportunities to ma... Read more
