Tag: big data

I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...

The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed ...

Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad ...

If the last few weeks have taught us anything, it’s that predictions, more often than not, are incorrect. With that ...

Wired magazine recently contributed to the ongoing critique of traditional polling. Correctly, the magazine identified social media as the new frontier ...

The acquisitive media technology firm is eyeing more deals as it looks to build scale and clout. Few companies can ...