Tag: big data

Out of home media has long been undervalued in relation to other media, simply because it is so difficult to ...

We are living in the 'Age of the Customer' which means consumers are now shaping business strategy. Customers expect consistent and ...

  Technology is increasingly providing methodologies to monitor behaviour, without having to ask questions. These typically provide the most accurate ...

Buzzwords run rampant this time of year, as everyone readies their predictions for the coming 12 months.  Pundits prognosticate about ...

The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...

  South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...