Ster-Kinekor is very optimistic about the cinema environment at present, and is making moves to strengthen its position and promote this medium. Read more
To complicate the arguments about the relative merits of TV series and film, distinctions between film and television are less clear than they ever have been. Read more
Customer convenience and service is core to the continued success of cinema, just as much as the blockbusters shown and the luxury experiences. Read more
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the characters or the brand, which translates to the feeling that they are part of the... Read more
A local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ROI across all brands and categories. Read more
Despite cinema struggling in developed markets, like the US and Canada, Ster Kinekor and Nu Metro say the South African landscape looks pretty stable. Read more
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