What Avengers and Game of Thrones teach us about marketing
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the ...
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Tag: blockbusters
It’s a blockbuster! Independent South African research reveals cinema ads deliver strong ROI
A local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ...
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Focusing on consumer needs and creating experiences
Despite cinema struggling in developed markets, like the US and Canada, Ster Kinekor and Nu Metro say the South African ...
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2017: The year ahead in cinema
There have been some good films already released in 2017. Robert Zemeckis’ Allied, for example, is a compelling WWII espionage ...
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Oh Schuks it’s Hollywood!
Films being made in South Africa have fallen off the top 10 in terms of box office rankings. But blockbusters ...
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Prepare for the year of the big blockbuster
Despite the recession and people cutting back on costs where they can, the US box office report 2012 reveals that ...
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