Despite the recession and people cutting back on costs where they can, the US box office report 2012 reveals that the film industry reached a record-breaking $10.8 billion last year. There is still demand for a good movie.
Hollywood sets the trends when it comes to international markets, with 2012 blockbusters having a significant impact on the increase in box office revenue. However, while blockbusters have a very direct impact on the popularity of cinema, generally more people are filling up seats when it comes to this form of entertainment.
The US box office report shows that in 2009, the year Avatar was released, the box office rose to $10.59 billion but 2012 saw an increase on that to $10.84 billion.
This year, 2013, will be no exception to this growth as blockbuster hits from Hollywood drive international and local sales.
A captivating medium that adds glamour and celebrity status to entertainment, high quality content only furthers the appeal. It is no question that the cinema experience is one in high demand and that blockbusters guarantee another year of impressive box office performances with hits coming to the big screen like Pacific Rim (16 August), Smurfs (20 September), Thor (8 November), The Hunger Games: Catching Fire (22 November), Tyler Perry’s: A Madea’s Christmas and The Hobbit: The Desolution Of Smaug (13 December).
These Hollywood gems are bound to give 2012 a run for its money when it comes to sales. The 2012 box office finished 6.6% ahead of 2011’s $10.17 billion in the US and we at Cinemark are confident that 2013 will be bigger and better.
With an array of big titles scheduled to screen at Ster-Kinekor theatres over the next few months, the only problem we expect to see is the scramble for tickets before they sell out. Thank you, Hollywood.
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Ryan Williams is executive head of sales at Cinemark.
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