The brand story: Connecting with people fulfils a basic need
Take a step back and assess the brand and the story it tells its customers before determining which technology solution ...
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Tag: brand authenticity
Storytelling in a world of complexity and clutter
People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an ...
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Authenticity and transparency: Why getting to know GenZ is vital in 2017
Kantar Millward Brown has released its annual digital and media predictions for 2017, with its top recommendation being the need to ...
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