Tag: brand identity

With 37 years of experience in graphic design, I have witnessed its evolution from hand-drawn sketches to the sophisticated digital ...

Today, YFM, iconic in its mere existence and fondly referred to as ‘Y’ undergoes an official evolution. The station synonymous ...

Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. ...

What was missing in the marketing executives’ defence of their brand was a formal expression of what the brand is ...

It’s almost a trite question, yet one which is continually asked of us. ‘What does it take to create award-winning ...

When tasked to build a lifestyle portfolio for a brand the challenge seems simple: How do we utilise a newfound ...