The strategic role of graphic design in bringing brands to life
With 37 years of experience in graphic design, I have witnessed its evolution from hand-drawn sketches to the sophisticated digital ...
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Tag: brand identity
Y-Not? YFM undergoes brand evolution
Today, YFM, iconic in its mere existence and fondly referred to as ‘Y’ undergoes an official evolution. The station synonymous ...
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The rise of cause marketing and its importance
Marketing should not just be about building brands and driving sales, but it should also endeavour to make a difference. ...
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Doing justice to the brand you represent
What was missing in the marketing executives’ defence of their brand was a formal expression of what the brand is ...
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Running with bulls, creating narratives for brands – which is scarier?
It’s almost a trite question, yet one which is continually asked of us. ‘What does it take to create award-winning ...
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Five steps to building a brand lifestyle portfolio
When tasked to build a lifestyle portfolio for a brand the challenge seems simple: How do we utilise a newfound ...
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