To the culture frontline workers in brands, I salute you
In 2007 Zola became the face of a well-known mobile phone company. The king of kwaito was dubbed 'the second ...
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Tag: brand managers
Survey finds what keeps CMOs and brand managers up at night
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, ...
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The client/agency relationship: How to avoid a divorce
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous ...
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Why advertising agencies lose clients
Anyone working for an ad agency will know that one of the most desperate feelings on earth is losing an ...
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(Traditional) PR is dead; let’s talk brand management
It is time we review the way we approach PR and embrace a modern, creative and integrated movement called ‘brand ...
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