Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, while marketing professionals deal with brand values i... Read more
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous relationship is more beneficial because changing agencies can be disrupti... Read more
Anyone working for an ad agency will know that one of the most desperate feelings on earth is losing an account. More so, perhaps, than most other businesses because in the majority of cases... Read more
It is time we review the way we approach PR and embrace a modern, creative and integrated movement called ‘brand management, writes Jeanri-Tine van Zyl. As a communications practitioner with... Read more
