News is not a risky environment for advertisers
While recently visiting my family in New York, I found myself observing how my nephews engage with content, especially news. ...
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Tag: brand safety
More marketers to pull back on X ad spend than ever before
YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed ...
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Cinema audience’s attention span is seven times higher than any other video platform
A person’s attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology ...
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Ask not what a brand can do for your podcast, ask what your podcast must do for a brand
The stats are out there for you to read - podcasts are a serious media choice, and I'm not going ...
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How a tech and human approach can change the mindset from ‘brand safety’ to ‘brand suitability’
It is more important than ever for brand solutions to be present in the news environment as marketers strive to ...
Read more#Dimension2020: Data delivers better advertising in an addressable world
The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices ...
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