Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
In a world where traditional advertising is at once disliked and in some cases being phased out, how is it that digital advertising has continued to increase AND show real value? Read more
We have to push organisations along the digital supply chain harder. The Digital Advertising Responsibility and Ethics approach focuses less on demonising and more on humanising business. Read more
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: brand safety, ad fraud and viewability. Read more
The fake news industry is driven by money. Brands can, and should, play their part in ensuring that revenue dries up. Read more
Awareness about ad fraud in South Africa is growing and more clients are starting to take note, but it is still a big problem globally. Read more
