Old locks, new thieves. It’s time to retire the verification rubber stamp
Why are Google and The Trade Desk leaving TAG? What are the limits of TAG certification? How is AI exposing ...
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Tag: brand safety
Ghost clicks, real advertising losses
Ghost click farms drain ad budgets through sophisticated fake clicks and fraudulent engagement signals. Modern ad fraud schemes such as ...
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News is not a risky environment for advertisers
While recently visiting my family in New York, I found myself observing how my nephews engage with content, especially news. ...
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More marketers to pull back on X ad spend than ever before
YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed ...
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Cinema audience’s attention span is seven times higher than any other video platform
A person’s attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology ...
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Ask not what a brand can do for your podcast, ask what your podcast must do for a brand
The stats are out there for you to read - podcasts are a serious media choice, and I'm not going ...
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