Cracking the code of green claims: Ensuring truth and transparency
Public concern over environmental issues has driven demand for products that minimise harm to, or positively affect, the environment. Consumers ...
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Tag: brand values
How influencer engagement can make (or break) your PR efforts
Influencers are a great way for brands to reach new audiences, build credibility, and amplify their messages. With their trusted ...
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Brand activism and conscious consumerism
Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s managing director Dashni Vilakazi ...
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Brands in Motion: A modern mind shift to better brand positioning
The comprehensive Brands in Motion survey, a follow-up to the WE+ Stories in Motion study, uncovered four realities facing brands ...
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