Where marketing drives business strategy: a rebranding case study
In some of the more traditional business sectors, like financial services, marketing has had to work a little harder to ...
Read more
Tag: brand
Building brand equity in a time of crisis
Brands should be using the opportunity to facilitate more intimate connections with customers through more empathetic tonality in their messaging ...
Read more
You can now build a brand without using TV
OTT, digital TV, streaming -- whatever you call it, the options for delivering a targeted message are strong. There’s also ...
Read more
When chasing down targets, it pays to aim for the heart
The mere fact that your ad was liked by its audience is not evidence that the ad was in any ...
Read more
The real value of company compliant templates and content governance
The real value of brand-compliant templates and brand governance lies in the ability to remove the content clutter from the ...
Read more
It’s the end of the world as we know it (and I feel fine)
This iconic song from the American rock group, R.E.M. so aptly depicts the global upheaval we are currently experiencing. The ...
Read more
