Innovative beer brand switches to renewable energy
Castle Lite is switching to renewable electricity to brew its beer. All seven of its breweries within South Africa have begun ...
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Tag: brand
Walking the talk one day at a time
702 launched a repositioned brand in October 2020 – essentially a commitment to its audiences to deliver the information and ...
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Research shows trust key to accessing contemporary youth market
The Gen Next 2021 research has revealed one consistent reality: the youth of South Africa are living in a context ...
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Good radio extends beyond what you hear
To be nominated for 12 SA Radio Awards in 2021 and then win six of them, including the coveted Commercial ...
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The permanent parking mindset
What is a permanent parking mindset effect? In simple terms, it’s a designated area or reserved parking for an employee ...
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What’s that sound? Audio logos are another instrument in the marketing symphony
Why aren't more brands experimenting with audible logos? It turns out that lots of brands are but like everything else ...
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