A right royal row: Lessons from Meghan and Harry’s trade mark trouble
The quest by Prince Harry and Meghan Markle for legal protection of their Sussex Royal brand has been one of ...
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Tag: brand
Online meeting etiquette: how to host effective digital meetings
While the latest buzzwords trend – #coronavirus, #Covid19, #lockdownsa and #flattenthecurve – not everyone is logged into the most appropriate ...
Read moreDetailsUnlocking consumer insights through omnichannel engagement
The Gagasi brand continues to grow, following a rebrand in 2018 that saw Gagasi FM, Gagasi Online and Gagasi Events ...
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The psychology of consistency and its role in branding
If a consumer trusts a brand, they are willing to pay a premium for it even though there are other ...
Read moreDetailsBrand longevity: a lesson from Ladysmith Black Mambazo
With all the noise and clutter in the market, how can a brand illuminate itself to have a long productive ...
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Politics and fashion: the red beret putting the ‘brand’ in ‘firebrand’
The EFF's trademark red beret forms part of a trio of headgear including the wrap and hard hat. Within weeks ...
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