On branded weddings and the point of saturation
KFC, as the brand to really bring #KFCProposal together, lived up to the principles above but in my opinion many ...
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Tag: brand
Event and sport sponsorship creates brand awareness
Betway is at the forefront of sports sponsorship in Africa. It has sponsorship deals with many African and European football ...
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Of #hashtags and toyi toyi Twitter storms
Organisations and brands providing services and products to consumers have to ensure that they have social media departments and digital ...
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Changing a brand to change minds in a changing world
With this new brand, the International Fund for Animal Welfare can change how humans care for other species and the ...
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Please, no more ‘art and science’ of marketing
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways ...
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#TenYearsInMedia: ‘Data is the new bacon’
What was the most disruptive influence on media over the past 10 years and what will have the greatest impact ...
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