Tag: brand

“In 2021, the average number of agents a marketer worked with in South Africa was 12.7, a figure that has ...

As the digital landscape continually evolves, our understanding of influence must adapt, shedding light on its true essence. Picture a ...

Employees are an organisation’s biggest ambassadors, online and offline. People want to read about people – where people work, what the ...

You’ve been planning your new advertising campaign for months. Marketing budgets have been blown on a television commercial (TVC), media ...

‘Authenticity’ is easily the most overly traded concept in marketing. It’s used with frustrating frequency in influencer marketing. And now, ...

Gen Z – 13 to 28-year-olds – has huge influence over Black Friday purchases. Anesu Malisa, head of Gen Z ...