Tag: branded content

Associated Media Publishing has seized the moment and launched a digital company, ampDigital, to take advantage of the digital opportunities ...

Today is World Radio Day. It's no secret the medium is under pressure, but radio’s success lies in its tenacity ...

Branded content was first created in 1930 when P&G devised 'soap operas' to reach housewives. Now it is an increasingly ...

The argument about the pros and cons of mixing advertising with editorial is now utterly irrelevant; as long as the ...

Last Friday, Mark Zuckerberg announced changes to the Facebook algorithm, which will once again alter the content users see and ...

The key lesson is that brands need to remind themselves they don’t have to play by the rules of massive ...