A modern-day digital partnership with innovation and agility at its heart
Associated Media Publishing has seized the moment and launched a digital company, ampDigital, to take advantage of the digital opportunities ...
Read moreDetails
Tag: branded content
Turning the dial on 2017 and hitting play in 2018
Today is World Radio Day. It's no secret the medium is under pressure, but radio’s success lies in its tenacity ...
Read moreDetails
From face first to featuring heroes: What makes branded content rock
Branded content was first created in 1930 when P&G devised 'soap operas' to reach housewives. Now it is an increasingly ...
Read moreDetails
Will TV have to sell its soul to survive?
The argument about the pros and cons of mixing advertising with editorial is now utterly irrelevant; as long as the ...
Read moreDetails
Five ways brands can tap into influencers with Facebook news feed changes
Last Friday, Mark Zuckerberg announced changes to the Facebook algorithm, which will once again alter the content users see and ...
Read moreDetails
The ingenious Facebook trap: Time for ensnared brands to cut their losses?
The key lesson is that brands need to remind themselves they don’t have to play by the rules of massive ...
Read moreDetails
