Tag: branded content

Gone are the days of traditional advertising where messaging was forced on consumers, who had no choice. Now more subtle ...

“Prove yourself brave, truthful and unselfish and some day you will be a real boy.” Pinocchio, Disney animation film, 1940 Branded ...

Kantar Millward Brown has released its annual digital and media predictions for 2017, with its top recommendation being the need to ...

I hear frantic whispers in the industry. “Did you know that the average person’s attention span is less than that ...

Last year, Justin Kirby wrote a post for us about what traditional media brings to the branded content party. In it, ...

More and more South African brands are turning towards advertiser funded programmes (AFPs) in an effort to differentiate themselves in ...