One size won’t fit much longer (if it ever did)
I recently participated in a panel discussion about marketing in emerging markets at the Indie Summit 2017 in London. On ...
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Tag: brands in Africa
Africa rising… but not without a well-articulated vision
There’s no single simple recipe for success to unlock the 'famed' commercial opportunity this amazing, vast African continent offers. And, ...
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Not for the weak-kneed, but Africa’s rewards outshine its risks
A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia ...
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Business intelligence and the move into Africa
The Africa rising business paradigm has lost a certain amount of traction due to plummeting oil prices and economic pressure ...
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Promise and pitfalls: Winning in Africa’s consumer market
Africa holds much promise, but also many pitfalls. To succeed on the continent, brands must learn from the failures and ...
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SuperSport dominates social media in Africa
The 16th annual Pamro conference, currently underway in Dar es Salaam in Tanzania, has seen a large number of varied ...
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