The devil is in the detail
As a communications, content and media strategist, my primary responsibility is towards my clients and their brands; thus, the success ...
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Tag: brands
Media Moves: SABC CEO Nomsa Chabeli joins global task force for public media, Bloomberg Television rebrands its monthly Africa show to Next Africa, TikTok launches new experience with STEM Feed
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: SABC group ...
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Creators aren’t just influencers, they’re entrepreneurs
"That’s not a real job.” A father tells his daughter as she shares her dream of becoming a full-time content ...
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Why writing for media is different from writing for your own channels
Writing comes in all shapes and forms. Consider the style used to write this article you are reading now. It ...
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How research thought-leaders power brands
SME South Africa, author of the highly quoted SME Landscape Report, is familiar with the benefits of sharing industry research. ...
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The ‘romantic’ advertising tricks that give you unrealistic expectations of love
The run up to February 14 is a good time for selling certain products. And alongside the jewellery and flowers, ...
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