Social sentiment: Ads set high bar, but do banks deliver on promises?
Marketing is a multi-billion rand exercise in setting expectations. Adverts for efficient service, innovative products, reduced hassle, friendly staff – ...
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Tag: BrandsEye
SA media analytics company accurately called US election
South African crowd integrated media analytics and insights company, BrandsEye, reports that its data predicted a win at the polls for ...
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Machine still needs man for accurate social media analysis
The digital age has fundamentally altered how we communicate – particularly via text. Be it a tweet, online comment or ...
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The social phenomenon that is Black Twitter
Understanding this growing and influential virtual community, that is Black Twitter, presents a unique opportunity for brands in South Africa ...
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Tools of the online reputation management trade
How people feel today influences what they decide tomorrow. Online reputation management and monitoring are thus essential for tracking and ...
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Why social data analysis needs human understanding
Wired magazine recently contributed to the ongoing critique of traditional polling. Correctly, the magazine identified social media as the new frontier ...
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