No ordinary promise to deliver a print magazine audience
The Association of Magazine Media in the US is putting its money where its mouth is; it is offering advertisers ...
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Tag: Britta Reid
Naming and shaming SABC advertisers: Would we, could we, should we?
A meeting of civil society stakeholders on a mission to continue SABC protests against censorship and action taken against journalists ...
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Radio and race: Seeking the truth via audience research
The Broadcast Research Council is about to release its first Radio Audience Measurement data. Already, the picture - particularly around ...
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Generation Next: The children are our future…
For the past twelve years, Times Media has delivered the “Sunday Times Generation Next” youth survey to the marketing industry. ...
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In tough times, retailers must become ‘masters of the local’
Retailers account for some 44% of newspaper advertising revenue, according to Nielsen’s Ad Dynamix report for the 12 months ending ...
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Down to the ROOTS of Sandton and its consumers
After three years, the results of Spark Media's latest ROOTS research have been released. Britta Reid decided to take a deep ...
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