Creating advertising demand
*CYBERTORIAL The strength of radio as an advertising medium remains undisputed. The qualities of the medium perform particularly well when ...
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Tag: broadcasting
Investing in and a focus on local content driving A + E’s strategy
Broadcaster A + E is adding some local flavor to its three channels in South Africa, through domestic content investments ...
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Content creation and sponsorship, a fertile environment for brands
All the content we are serving forces us to be deliberate about the ‘environment’ in which we serve it, whether ...
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TV licence fee hike is simply grabbing at straws
Frankly, proposing an increase in licence fees is nothing more than grabbing at straws in an environment devoid of strategic ...
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First on TMO: Refilwe Moloto smashes barriers as new host of CapeTalk’s breakfast show
CapeTalk has reshuffled its presenter line-up, and in an African first has named Refilwe Moloto as the first solo, black, ...
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Can cinema survive in a golden age of serial TV?
To complicate the arguments about the relative merits of TV series and film, distinctions between film and television are less ...
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