Tag: campaign

The Provantage Media Group (PMG) has donated R6-million of their inventory to spotlight gender-based violence (GBV) in South Africa. During ...

One of my favourite sayings is that attention to detail is not about perfection. It’s about excellence and constant improvement. ...

Has South African radio evolved to meet consumers where they are? If you look at how the industry has grown ...

Tractor launches webinar and free e-guide on how to leverage new technologies to deliver more impactful DOOH campaigns.

With the explosion of streaming services and the plethora of TV channels available, brands are realising that traditional methods of ...

The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s ...