Focusing on your ‘heavies’ will result in failing to see the ‘light’
Mass reach of potential new and infrequent buyers of your brand, are your most important target market when planning media.
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Tag: Caxton
Media moves: BBC Lifestyle extends ad opps across SSA, Van der Haar new MD of Publicis Africa, Caxton Mags makes moves
The Media Online's weekly update on people, account and business moves in the media sector.
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Media beyond the numbers: How do we value media?
How do we value media? What is the value proposition that it carries? Is it readership or viewership? Is it ...
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Breaking the Facebook, Google duopoly and repatriating digital ad spend to local publishers
Governments around the world are concerned about the power that Facebook and Google hold, and are mulling regulations to curb ...
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Awards Wrap: Full steam ahead for 2019 PRISM Awards, SABRE Awards winners, the Appy Awards
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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The Colour Issue: Magazines in black and white
That South Africa’s magazine sector has issues to deal with is clear, clearly the black and white issue of race ...
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