Partners top of mind for marketers in 2024
“In 2021, the average number of agents a marketer worked with in South Africa was 12.7, a figure that has ...
Read more
Tag: César Vacchiano
SCOPEN reveals South Africa’s top three most admired marketing professionals
SCOPEN research has revealed South Africa's top three marketing professionals. They are Khensani Nobanda, Nedbank; Sydney Mbhele, ABSA and Vaughan Croeser, ABInBev. ...
Read more
SCOPEN 2023/24: South Africa’s fifth wave study set for May 2023
The fifth wave of the AGENCY SCOPE study is on track in South Africa and Cesar Vacchiano, President and CEO ...
Read more
A roadmap of industry complexities and solutions
The Agency Scope 2021/2022 report reckons South Africa’s creative agencies are encroaching on media agency spaces.
Read more
Challenging the champions: The value of the media agency
“How well do your agencies contribute to your business growth?” SCOPEN 2021-2022 posed this question to senior marketers when researching ...
Read more
The need to know more: AGENCY SCOPE goes into field this week
The number of participants to be interviewed in AGENCY SCOPE's biennial research has rocketed from 70 decision makers in 2016 ...
Read more
