What TREND SCORE reveals for marketers
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and ...
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Tag: César Vacchiano
How South African media agencies stack up against their overseas counterparts
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can ...
Read moreExclusive: SCOPEN Ratings reveals South Africa’s top media agencies
SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top ...
Read moreLarge advertisers increase marketing and communication budgets by 78% in last two years
Marketing and advertising consultants, SCOPEN, have presented the third edition of AGENCY SCOPE South Africa (2019/20).
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Strategy, talent and integration: Scopen Africa defines the missing links in client/agency relationships
There’s no disputing the quality of advertising in South Africa; our showing at Cannes proved that we have the cajones ...
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Exclusive: How marketers perceive the performance of agencies
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...
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