Will Cinemas survive the second wave of Covid-19?
From a spend point of view, cinemas declined by 66% compared to 2019. Cinema reported no ad-spend for a solid ...
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Tag: Cinevation
Cinema: It’s hot again!
Cinema seems to be experiencing outrageously good (advertising) fortune, with its share almost doubling to 1.5% of the market.
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Avengers: Endgame breaks records in South Africa
The latest installment in Marvel’s Avengers universe, Avengers: Endgame, which opened in South Africa on 25 April, has proven a ...
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It’s a blockbuster! Independent South African research reveals cinema ads deliver strong ROI
A local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ...
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A first for SA: Massive impact and reach, revolutionising cinema and TV buying
CYBERTORIAL: For the first time ever a client can buy combined cinema and television multiscreen packages that have recently been launched ...
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