From a spend point of view, cinemas declined by 66% compared to 2019. Cinema reported no ad-spend for a solid five months. Read more
Cinema seems to be experiencing outrageously good (advertising) fortune, with its share almost doubling to 1.5% of the market. Read more
The latest installment in Marvel’s Avengers universe, Avengers: Endgame, which opened in South Africa on 25 April, has proven a massive success. Read more
A local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ROI across all brands and categories. Read more
CYBERTORIAL: For the first time ever a client can buy combined cinema and television multiscreen packages that have recently been launched to the media industry. Cinevation have facilitated... Read more
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