The results of the first Broadcast Research Council Products & Brands survey were announced at an industry event. Read more
Head of the Broadcast Research Council of South Africa, Clare O'Neil, is presenting a paper at a global audience measurement convention on how audience research was transformed in SA. Read more
The Publisher Research Council's data-sets are completely different to the Broadcast Research Council of South Africa’s ES product and brand survey. Read more
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC RAM. Read more
The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation underscored that this is what the BRC delivers. Read more
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories out of it. This is the next challenge. Read more
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