The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories out of it. This is the next challenge. Read more
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of the data, to commit ourselves to getting the best we can out of it. Read more
The latest Broadcast Research Council’s RAM numbers were released this week. Britta Reid reports on what a year’s worth of much-appreciated stable data reveals. The Broadcast Res... Read more
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is assisting the industry to gear up for this step change by run... Read more
The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”. That’s according to Greg Garden, CEO... Read more
The Broadcast Research Council of South Africa has completed its first year of RAM quarterly reports for 2016 with the release of the October 2016 – March 2017 diary. The latest RAM release... Read more
