SEMs and LSMs: Play the ball where it lies
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC ...
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Tag: Clare O’Neil
The rand is stable, so is the BRC research currency
The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation ...
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Got the BRC data, now broadcasters must use it to tell compelling stories
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories ...
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Moving forward: ES expands SA’s audience universe
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of ...
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Review, examine, refine: The BRC’s rational and reassuring mantra
The latest Broadcast Research Council's RAM numbers were released this week. Britta Reid reports on what a year's worth of ...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...
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