What clients want from agencies in 2026 (and what they won’t pay for)
Shift from output to impact End of the supplier model Accountability is non-negotiable Elimination of inefficiency Survival depends on evolution ...
Read moreDetails
Tag: client
Why the future of PR depends on healthier client–agency partnerships
The start of a new year often brings optimism, new strategies, and renewed ambition. However, for the public relations and ...
Read moreDetails
The secret to being your agency’s #1 client – on any budget
There is a prevalent notion that small clients in an agency equate to lesser importance. Johanna McDowell, CEO of the ...
Read moreDetails
What your digital agency wishes you knew
The agency-client relationship can be complicated – but it needn’t be. Like any healthy partnership it relies on good two-way ...
Read moreDetails
Five ways life changes when you cross from the client side to join an agency
Change is exactly what I got in my big move from client-side to agency, given that the Covid-19 crisis was ...
Read moreDetails
WATCH: Mediamark’s Wayne Bischoff on why the MOST Awards matter
In the first of a series of video interviews with former MOST Awards winners, CEO of Mediamark, Wayne Bischoff, chats ...
Read moreDetails
