Cultural factors are behind disinformation pandemic: why this matters
To fight the coronavirus infodemic, we need to understand how misinformation spreads in particular host environments. This requires a study ...
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Tag: communications
Crisis communications redefined: Pandemic shows why planning is key
Covid-19 is a global health crisis that has highlighted the need for clear and regular communication by all types of ...
Read moreDetailsBrands, know this: What’s needed now is authenticity
Like much else, including the intelligent management of brand equity during the pandemic, it comes down to good leadership that ...
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African brands need to drive a purpose-led response to COVID-19
Given the sheer scale of the COVID-19 pandemic and the potential devastating impact of human life and economies on the ...
Read moreDetailsJack of all trades, master of none: is your communication expert a good fit?
Communication, if not managed professionally, will negatively impact your business and you could run the risk of ruining your reputation.
Read moreDetailsHow automated communications can enhance customer engagement & brand loyalty
Technology can drive dynamic content campaigns, at scale, while marketers embrace a more strategic role.
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