(Traditional) PR is dead; let’s talk brand management
It is time we review the way we approach PR and embrace a modern, creative and integrated movement called ‘brand ...
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Tag: communications
Plain language: a verbal detox
Caryn Gootkin revisits her favourite hunting ground with a fresh perspective. It’s been a while since I used this column ...
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How PR can power a company’s triple bottom line
The most outstanding PR campaigns have a positive effect on people, profit and planet. The three Ps are fundamentally and ...
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Social@Ogilvy heralds a new era of social media practice
Ogilvy South Africa is launching Social@Ogilvy today, a worldwide practice that will connect all of the agency’s social media experts ...
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Media agencies should take lessons from abroad
Ian Manning recently returned from living and working abroad. He believes that South African media agencies could really learn a ...
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The job of a spokesperson is to…
News editor of the Cape Argus, Natasha Joseph, is frustrated with those people whose job it is to communicate and ...
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