Brands that establish emotional connections earn the right to own the heartland
In today’s high-tech world of product parity, media proliferation and fickle brand loyalty, it has become increasingly difficult to win ...
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Tag: connections
Shifting media and digital landscapes spell change for PR industry too
The change in the media landscape hasn’t happened in isolation; it has also served as a catalyst for the evolution ...
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How can brands earn a piece of the attention economy pie?
When we think of attention economics, brands must entice users to volunteer their attention and spend money. It is also ...
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Data analysis in radio: A new way of connecting
Becoming insights driven is a fundamental operational transformation that radio must pivot to now – or risk losing out to ...
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Is networking dead? What you need to remember about business and people
From creative problem-solving to nursing sustainable relations, networking has been pivotal in human development, commerce, and peace. But in light ...
Read moreBuilding bridges in 2020 to succeed together
Let 2020 be the year where we remain strong in tense times and where we drive connection and build bridges.
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