Six top takeaways from CES 2024
I’m writing this from a bench along the Aria Hotel’s heavily trafficked hallway/food court, right around the corner from Starbucks, ...
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Tag: consolidation
Data-driven insights, stable radio, and digital OOH drive Primedia’s growth
Data optimised product offerings are a priority for Primedia Group CEO Omar Essack, as he looks to future growth for ...
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World of Media: Adidas consolidates its media business, Serena Williams sports advertising superstar, P&G may trademark WTF and FML
The Media Online's weekly round-up of global media stories.
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‘The future of advertising is in marketing’
Many people talk about the future of advertising. It’s a hot topic, especially when you come from an agency background. ...
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Eight OOH trends to watch out for
It is estimated that the worth of the South African out of home (OOH) sector will grow to R4.8bn in ...
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