When brand promises fail … but the till keeps ringing
In an age where slick branding and carefully crafted mission statements dominate the corporate landscape, many businesses have perfected the ...
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Tag: consumer complaints
Social sentiment: Ads set high bar, but do banks deliver on promises?
Marketing is a multi-billion rand exercise in setting expectations. Adverts for efficient service, innovative products, reduced hassle, friendly staff – ...
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Toothless and moneyless: Has the ad industry handed control of ASA to government?
The department of trade and industry (dti) announced this week it would open for public discussion the idea of giving ...
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Complaints via social media
I have recently diagnosed myself with GSMD – General Social Media Disorder. Within 10 seconds of my alarm clock ringing ...
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