Make a date: MRF’s latest MAPS data set for 13th release
The Marketing Research Foundation’s (MRF) upcoming Marketing All Product Survey (MAPS™) data set, which covers the fieldwork period from July ...
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Tag: consumer research
Consumers under siege
Financial fraud in South Africa's consumer market is posing a growing threat. As the use of digital platforms become more ...
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Unstoppable: How South African women redefine resilience in life and work
In August 2024, infoQuest, a South African online research company, surveyed 300 women across South Africa from diverse demographics, to ...
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Boomers are doing more than scrolling and shopping
Don’t write off boomers as technological dinosaurs. The Number of boomers using Instagram and TikTok is climbing. In 2016, brands were ...
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Are air fryers a trend or a revolution?
In kitchens across South Africa, air fryers are taking on cooking tasks, from quickly crisping up those weekday chicken nuggets ...
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A challenge or an opportunity?
South African youth, despite high unemployment rates, are a vital part of the country’s workforce. But how loyal are they ...
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