Tag: consumer trends

South African consumers entered 2026 with a mindset shaped by prolonged uncertainty. Years of rising living costs and constant adjustment ...

As the world continues to adapt to digital transformation with a myriad of technology use cases and ‘everything-as-a-service’, consumers are ...

I popped out to the shops on the Wednesday before Black Friday, thinking that I’ll get my goodies before it ...

Predictive brand loyalty and engagement metrics allow marketers to more accurately decipher consumers’ words, emotions and expectations, aspirations and inclinations.

Catering to a niche audience and ensuring you adapt your brand to make it more localised and relevant, is the ...

Low consumer confidence, lagging ecommerce buy-in, growing obesity, mobile payments and a focus on grooming are some of the consumer ...