Feel-good campaigns fine for now, but deploying data to reset your business post-pandemic is vital
Beyond lockdown, beyond this global pandemic, we will return to a world where data will be the 'secret weapon' that ...
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Tag: consumers
‘Enochlophobia’: A post-COVID phenomenon
Based on insight from a global qualitative COVID-19 consumer community, a considerable challenge faced by brands in a post-lockdown world ...
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Exponential Interactive announces VDX.tv is expanding into international markets
Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international ...
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Brand advocacy – the most powerful route to market growth
As marketing communications becomes even more competitive, it’s more difficult for brands to stand out.
Read moreDetailsBlack women prefer hair products marketed with them in mind
Marketing reports indicate that black consumers long to feel authentically represented in advertising campaigns, especially black women.
Read moreDetailsFocusing on your ‘heavies’ will result in failing to see the ‘light’
Mass reach of potential new and infrequent buyers of your brand, are your most important target market when planning media.
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