Tag: consumers

Mobile is not the be-all and end-all of connecting with customers - that would be a dangerous assumption. But there ...

The digital economy has been getting a lot of attention, with increasingly strong headlines offering apocalyptic as well as breathtakingly ...

Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups, ...

Black Friday 2018 saw South Africans spend a total of R2.9 billion, a 15.92% growth year on year.

Single minded focus is key in an economy that is struggling and brands that are fighting to be part of ...

For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing ...