Back to business amid COVID-19: how to get it right
From small businesses to large corporations, no business has been immune to COVID-19. As things have developed, the conversations we ...
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Tag: consumers
#UNITY campaign sees brands adapt logos to encourage social distancing
JCDecaux Africa is playing out a #UNITY campaign in South Africa inspired by work done by a host of international ...
Read moreDetailsStay visible as we’re facing a new way of connecting with consumers
Staying dark and invisible in these trying times is not an option, because this tactic allows competitors to occupy consumers' ...
Read moreDetailsSouth Africans want brands to keep being active in their lives during lockdown
A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their ...
Read moreDetailsLevelled lockdown presents fresh opportunities for savvy OOH advertisers
With the levelled lockdown starting on 1 May, movement is gradually returning to the outdoor arena, giving OOH media owners ...
Read moreDetailsAwakenings: Innovation must happen now
There is a new willingness to embrace digital channels, to consider fundamental product and service innovation, and an acceptance that ...
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